Project:Art Direction & Photography

Team:CD,John DeGray/Copywriter,Liz Furze/Design,Todd Fenton

After Partners & Spade branded the haircare company Virtue Labs, the creative agency AMP took charge of launching and growing this new biotech beauty brand. With its strong identity, the team built their website, grew their social channels, and establish Virtue in a crowded market.

Virtue Labs Haircare

Virtue Labs is a biotech haircare brand known for using Alpha Keratin 60ku®, a protein identical to human keratin that repairs hair from within. Committed to science and clean beauty

Virtue Lab Full Product Line, 2017

Campaign

This is Virtue. In science. In beauty. In life.

“The world didn’t need another haircare company... We created a biotech company to repair damaged hair.”

— Melisse Shaban, Founder & CEO of Virtue Labs

Melisse Shaban & Adir Abergel, Creative Director

Social Creative

Email Design

Packaging

Travel Size Product

2017

When Virtue Labs asked us to expand their product line, we dove into extensive color exploration to align the new packaging with their brand’s identity.