Project:Art Direction & Branding
Team:CD,John DeGray/Copywriter,Liz Furze/Design,Todd Fenton.
For thirty years, the heritage brand Just For Men has led the way in hair and beard care. As men became more empowered to embrace grooming, the brand experienced a notable rise in sales. With this momentum, it was the perfect time to refresh the brand's identity.
Just For Men
Just For Men embraces a mid-century modern aesthetic—where timeless grooming meets contemporary style.
Branding Refresh, Brand Guidelines
Brand Anthem
Be your own man.
Not the man from the movies.
Or the cover of that magazine.
Don’t be your dad.
Unless you want to be.
Give compliments. Take chances.
And tweeze. There’s always something to tweeze.
Be kind. And courteous. To everyone.
To him, her, them. Everyone.
Oh yeah, be clean. And groom.
Know how they’re different.
Be good with different.
Just For Men hair and beard care,
Be the better man.
Campaign
Just For Men, Creative Refresh
Creative Process
Social Creative
